German top 3 dominate e-segment
As expected, Audi, BMW and Mercedes are the market leaders in the upper middle class segment (E-segment). In the first three months of 2019, their market share rose to 75% – compared to 72% in the first quarter of 2018 – despite double-digit declines at BMW and Audi. Mercedes was the only one of the three to drive growth.
The strong presence of the three Germans and the shrinking size of the segment in general make it even more difficult for new players. In fact, Infiniti has announced that it will leave the European market; Genesis is struggling with its sedans; Maserati’s presence with the older Ghibli has shrunk; and Jaguar has not gained momentum as expected. It is therefore not difficult to understand why other premium brands such as Alfa Romeo do not dare to enter the e-segment.
A detailed analysis and more information can be found on the international blog.